{"id":1248,"date":"2026-03-10T09:17:00","date_gmt":"2026-03-10T09:17:00","guid":{"rendered":"https:\/\/startuplions.fi\/the-worlds-first-rye-candy-is-hitting-the-market\/"},"modified":"2026-03-11T10:49:44","modified_gmt":"2026-03-11T10:49:44","slug":"the-worlds-first-rye-candy-is-hitting-the-market","status":"publish","type":"post","link":"https:\/\/startuplions.fi\/en\/the-worlds-first-rye-candy-is-hitting-the-market\/","title":{"rendered":"The world&#8217;s first rye candy is hitting the market"},"content":{"rendered":"\n<p><em><strong>Our new portfolio company, RCS Finland Oy, is launching a Finnish food innovation: RyeJoy, a confectionery product that combines Finnish rye with healthy snacking. The product will be available for tasting for the first time in March at events and selected retail outlets, with a wider retail launch scheduled for May Day. <\/strong><\/em><\/p>\n\n<p><\/p>\n\n<h2 class=\"wp-block-heading\">Healthy treats from Finland to the world!<\/h2>\n\n<p>The new generation rye confection, <em><strong>RyeJoy<\/strong><\/em>, is ready to conquer the market both in Finland and internationally. This innovative product combines the strong tradition of Finnish rye with a modern taste profile, meeting the growing demand for healthier snacking alternatives. <\/p>\n\n<p>The company&#8217;s production capacity is built to international standards, and the products hold IFS certification, demonstrating high quality and food safety. Internationalization has been at the core from the very beginning: export negotiations are underway, not only in Finland but also in Switzerland, Spain, Singapore, Malaysia, and the United Arab Emirates. <\/p>\n\n<h2 class=\"wp-block-heading\">A new kind of treat was born in a hospital<\/h2>\n\n<p>The story of RyeJoy began in a hospital, where the founders met while recovering from surgery. Their conversations sparked the idea for a new kind of treat that would combine Finnish rye with responsible snacking. The concept evolved into a new product category: rye candy.  <\/p>\n\n<p>\u201d<em>We wanted to create something completely new from a Finnish ingredient. It has been amazing to see how an idea has grown into a real product and a company. <\/em>&#8220;, says Toni Eurasto, founder and CEO of RyeJoy.<\/p>\n\n<h2 class=\"wp-block-heading\">Investors and the board of directors support the growth.<\/h2>\n\n<p>RyeJoy has also sparked interest among investors. The company&#8217;s growth is supported by Startup Lions and angel investors, including tourism industry expert Rauno Posio. <\/p>\n\n<p>\u201d<em>We review hundreds of companies every year, and RyeJoy stood out clearly from the crowd. Its unique concept, strong story, and the founders&#8217; passionate commitment provide excellent conditions for success. <\/em>&#8220;, says <strong>Petra Er\u00e4tuli<\/strong>, CEO of Startup Lions.<\/p>\n\n<p>The Chairman of the Board is Jaakko Salminen, and the board members include Antti Villanen, Petra Er\u00e4tuli, and one of the founders, Esa Jokela.<br\/><br\/>For more information:<\/p>\n\n<p><a href=\"http:\/\/xtgk1.mjt.lu\/lnk\/CAAACFS5mX0AAAAAAAAAAjovD08AAAABFBYAAAAAABLIdABprtuUg8zqZj9mS8qrfFBzXeHwdwASwH0\/2\/2O0eVms_t96rUMSxNG1FKQ\/aHR0cDovL3d3dy5yeWVqb3kuZmk\" target=\"_blank\" rel=\"noreferrer noopener\">www.ryejoy.fi<\/a><\/p>\n\n<p>Toni Eurasto, CEO, <a href=\"mailto:toni@ryejoy.fi\" target=\"_blank\" rel=\"noreferrer noopener\">toni@ryejoy.fi<\/a>, +358 45 656 7323 <\/p>\n\n<p>Petra Er\u00e4tuli, Board Member, <a href=\"mailto:petra.eratuli@startuplions.fi\" target=\"_blank\" rel=\"noreferrer noopener\">petra.eratuli@startuplions.fi<\/a> +358400415945<\/p>\n\n<p>RCS Finland Oy, Business ID: 3498568-8<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"865\" src=\"https:\/\/startuplions.fi\/wp-content\/uploads\/2026\/03\/ruiskarkki.jpg\" alt=\"\" class=\"wp-image-1201\" srcset=\"https:\/\/startuplions.fi\/wp-content\/uploads\/2026\/03\/ruiskarkki.jpg 576w, https:\/\/startuplions.fi\/wp-content\/uploads\/2026\/03\/ruiskarkki-200x300.jpg 200w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n<p><em>Esa Jokela &amp; Toni Eurasto<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our new portfolio company, RCS Finland Oy, is launching a Finnish food innovation: the RyeJoy confectionery product combines Finnish rye with healthy snacking. <\/p>\n","protected":false},"author":1,"featured_media":1210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-1248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-from"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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